The main stage at LX Factory with "Welcome to The PPC Summit" on the screen, Lisbon 2026
Lisbon 2026 sold out

Where Google Ads specialists get ahead.

One track, real accounts, no sales pitches. Join the list for first access to the 2027 earliest bird price.

Join the specialists who were in the room in Lisbon.
▶ Watch the aftermovie
300Google Ads specialists in the room
190+agencies, brands and freelancers
14talks, workshops and case studies
48hfor the earliest bird tickets to sell out
Hosted by
PPC MasteryProfitMetrics
The room

Two days you had to be there for.

Keynotes, workshops on your own accounts, and long conversations over lunch and drinks at LX Factory.

The PPC Summit welcome sign at the LX Factory entrance, under the 25 de Abril bridge
LX Factory, under the bridge
Attendees laughing together during a break at The PPC Summit 2026
A speaker on stage in front of a slide that reads "Being human is messy"
A crew member in the orange Lisbon edition team shirt
Attendees working on their own Google Ads accounts during a Day 2 workshop
Workshops on your own accounts
Two attendees smiling in front of the stage lights at LX Factory
The full room raising their hands during a keynote at The PPC Summit 2026
Attendees in conversation over drinks at the reception
Learn

Keynotes that build on each other, from the future of the role to profit-driven bidding.

Apply

Workshops where you work on your own accounts, with a workbook to take home.

Connect

Lunch, drinks and dinners with the people who do the same work you do.

Get my 2027 early access →First access to the 2027 earliest bird price.
Why it is different

Not another row of good talks.

Most PPC events give you talks you enjoy and change nothing. The PPC Summit is built to change how you work the next Monday after the event.

One track, one story

Every session builds on the one before. No parallel rooms, no missing the talk that mattered.

No sales pitches

Speakers share working systems and honest numbers. Nobody sells anything on stage.

Hands-on workshops

You work on your own accounts, with a workbook you keep. You leave with decisions, not notes.

A room of peers

Freelancers, agency specialists and in-house leads at your level. The hallway is half the value.

Most PPC events are a row of good talks. You enjoy them, take notes, and change nothing. We built The PPC Summit so you fly home with a clear next move and a date in your calendar.
Bob Meijer, Miles McNair and Frederik Boysen
On stage in Lisbon

Speakers who have done the work.

Google Ads specialists, agency builders and a performance coach. The 2027 line-up is announced to the list first.

Bob Meijer

Bob Meijer

Co-founder, PPC Mastery

Spent €100M+ on Google Ads and rebuilt 200+ accounts. Lead gen and SaaS specialist.

Mike Rhodes

Mike Rhodes

Founder, Ads2AI and 8020Brain

Built and sold WebSavvy, a Google Top 18 agency. His AdWords guide sold 140K+ copies.

Miles McNair

Miles McNair

Co-founder, PPC Mastery

Helped 100+ ecommerce brands scale worldwide. 3x Top 50 Most Influential PPC Expert.

Frederik Boysen

Frederik Boysen

CEO, ProfitMetrics

Built the platform behind POAS© bidding. Makes ecommerce ads bid on profit, not revenue.

Cindy Ebner

Cindy Ebner

Head of Paid Search, Kosch Klink

Built the SEA team at Kosch Klink Performance from zero. Lead gen for finance and insurance.

Alfred Simon

Alfred Simon

AI Architect, Adwise & Pitcocy

A decade in Google Ads accounts, now building AI systems. The technical mind behind PPC OS.

Danique Bras

Danique Bras

Founder, Adspells

Scales brands on Meta, TikTok and Pinterest. Turns data into creative that converts.

Geert Hidding

Geert Hidding

Performance coach and author

Author of "Het Schakelpunt", the #1 Dutch management book. Teaches focus and consistency.

In their own words

What 300 specialists took home.

Every quote comes from the post-event survey, shared with permission, with a name and a company behind it.

“As an agency owner, my days are full of running the business, which leaves little room to step back. The PPC Summit gives me exactly that: a few days to look at my work and my agency from a distance. It did that last year in Copenhagen and again this year in Lisbon. Both times it sharpened how I think about PPC and where we're heading, and I came back with more focus than I left with. I'm already looking forward to the 2027 edition!”

Rianne Jacobs-SchoutenOwner, dTLS. Online Marketing B.V.

“I really loved that there was a clear common thread through all the sessions — the same topic and the same mindset shift, but still with great variety and different perspectives. Probably the best conference I've been to”

Mads DaugaardFreelance Google Ads, Mads Daugaard Aps

“2 very intense days with so much helpful and also specific info. Exactly tailored for advanced Google Ads specialists who want to become more.”

Thimo HofnerFounder, Clicks in Mind

“Confidence that I'm doing the right things, at the right time, for my department and team. Motivation to continue pushing forward with what we're doing.”

Matt CockingHead of Paid Media, Assisted

“An amazing opportunity to learn and connect from like-minded professionals that have real skin in the game. Plus, a great chance to work a week from a really nice and relaxed city.”

Duràn DielissenPaid & Email Specialist, FindFactory

“An amazing experience all together. Well picked city and venue. The talks were great and people were connecting left, right and center. What a sick community we have. A job well done by Bob, Miles and Frederik”

Denie Robert Paul GeertzenFounder, The Agency Team

Shared on LinkedIn

What attendees posted in the days after Lisbon.

Results from the stage

Case studies with real numbers.

Three attendees shared their best case study on stage in Lisbon, and the room voted the winner.

£7

In invoiced revenue for every £1 in ads, growing one rented room into a £2M clinic.

Ramial Aqeel
⅓

The cost per lead, by finding seller leads in buyer keywords that looked wrong on paper.

Violeta Balbae
+35%

Lifetime value per customer, plus 19% more new customers, after a year of 118% growth.

Quint van der MeerRoom vote winner
Quint van der Meer, Best Case Study 2026
Best Case Study · room voteQuint van der Meer
Sandra Walsh, Community Champion 2026
Community ChampionSandra Walsh
Maria Fernanda Chang, Transformation Trophy 2026
Transformation TrophyMaria Fernanda Chang
Louis Bogdan, Innovation Pioneer 2026
Innovation PioneerLouis Bogdan

Lisbon sold out. Be first in line for 2027.

Get my 2027 early access →
Questions

Before you join the list.

When and where is The PPC Summit 2027?

Not announced yet. Join the list and you get one email when the date and city are announced, and one when tickets open, with first access to the earliest bird price.

Who is it for?

Google Ads specialists who want to stay ahead: freelancers, agency specialists and in-house marketers, from intermediate to senior. If you run Google Ads accounts, or lead people who do, it is your room.

Is it worth it if I am already advanced?

That is who it is built for. One track, no beginner sessions and no sales pitches. Speakers show real accounts and working systems, and the workshops run on your own accounts.

Can my company pay for it?

Yes. Every ticket comes with a proper invoice with VAT specified, and buying tickets for your whole team works the same way.

Who organizes The PPC Summit?

PPC Mastery (Bob Meijer and Miles McNair) and ProfitMetrics.io (Frederik Boysen). The Lisbon edition sold out, with 300 specialists in the room.

What happens after I join the list?

You get a confirmation now, then exactly two emails: when 2027 is announced and when tickets open. No newsletter, and we use your email for nothing else.

I attended in Lisbon. Where are the slides and recordings?

In the attendee portal (theppcsummit.com/portal), under Talks. Sign in with the email address on your ticket. The slides of every session are there now. The recordings follow around October 9, 2026, and unlock once you have shared your feedback in the portal.

Be in the room in 2027.

  • Lisbon's earliest bird tickets went in 48 hours.
  • All 300 seats in Lisbon were taken.
  • The list hears first, before tickets go on sale.

Get first access to 2027

No newsletter. One email when 2027 is announced, one when tickets open.