AI is the biggest opportunity Google Ads specialists have ever had.
You have 18 to 24 months to build a lead competitors can't catch.
The PPC Summit is where you create that lead.
AI doesn’t replace expertise. It compounds it.
AI is taking over the work that used to fill your day. Audits. Optimization checks. Search term mining. Reporting. What took hours now takes minutes.
What’s left is the work that actually moves the needle: strategy, judgment, the bets only a senior specialist can make. AI doesn’t shrink the role of a specialist. It expands it and multiplies the output.
There’s an 18 to 24 month window before AI becomes the standard and is embedded into everyone’s workweek. The specialists who take the leap now, will create a head start that compounds for years.
Two days in Lisbon is where you build it.
You’ll walk away with:
A new identity → operator of systems, not doer of tactics.
A new engine → the autonomous loop that runs your tactical work.
A new way to sell → priced for the value you create, not the hours you log.
AI is the opportunity. You have 18 months.
Day 1: The Future of Google Ads Management
Day 1 walks you through the work AI now does for you, the framework that still matters, where humans still make the difference, and the engine that runs the tactical layer in the background. You leave with a clear picture of what the AI-first specialist actually does day to day.
Day 2: Become the AI-First Specialist
Three hands-on masterclasses built around a workbook you fill in as you go. You leave with a clear list of the work AI now does for you, the places where you still make the difference, what to build with the time you got back, and a gameplan for the next Monday.
Beyond the Summit: Lisbon weekend
The experience doesn't stop at the venue. Spend the weekend in Lisbon with fellow PPC specialists: shared dinners, hidden spots, and the kind of conversations that turn into the relationships that compound for years.
The speakers
Two days here saves you a year of figuring it out alone. Eight people across PPC, profit, creative, AI, and the mindset to hold it all.
Danique Bras
Founder of Adspells & Social Ads Specialist
Scales brands on Meta, TikTok, and Pinterest. Translates data into creative that actually converts, and teaches the craft inside her Adspells membership.
Mike Rhodes
Founder of Ads2AI and 8020Brain
Built and sold WebSavvy (Google Top 18 worldwide). Author of the bestselling Ultimate Guide to Google AdWords (140K+ copies). Now runs Ads2AI, helping agencies use AI confidently and profitably.
Cindy Ebner
Head of Paid Search at Kosch Klink Performance
Built the SEA team at Kosch Klink Performance from zero. Specializes in lead gen for finance and insurance, and integrates AI into her day-to-day campaign work.
Alfred Simon
AI Architect at Adwise & Pitcocy
A decade inside Google Ads accounts, now building production AI systems for marketers. Splits his time between Adwise (where he’s AI Architect) and his own practice Pitcocy. Also the technical mind behind PPC OS.
Geert Hidding
Performance Coach & Best-Selling Author
Performance coach for entrepreneurs and author of “Het Schakelpunt”, the #1 Dutch management book. Teaches the power of focus & consistency.
Frederik Boysen
CEO at ProfitMetrics
Built ProfitMetrics, the platform behind POAS© bidding. Makes ecommerce ads bid on profit, not just revenue.
Miles McNair
Co-Founder of PPC Mastery
Co-founded PPC Mastery with Bob. Specializes in Ecom and helped 100+ Ecom brands scale worldwide. 3x Top 50 Most Influential PPC Expert.
Bob Meijer
Co-Founder of PPC Mastery
Specializes in Google Ads for Lead Gen & SaaS. Spent €100M+ on Google Ads, rebuilt 200+ accounts, and runs PPC Mastery alongside Miles.
"You're missing out if you don't attend! I really enjoyed The PPC Summit, the talks were inspiring, and every aspect of PPC is talked about. From the future of PPC to smart bidding or optimizing for profit. It was great meeting PPC specialists from all over the world. Looking forward to the next edition!"
Relive Copenhagen (2025)
After the sold-out success in Copenhagen, we're bringing the magic back in 2026. Experience the atmosphere, insights, and community energy.
Community reactions
See what the PPC community is sharing about their previous transformative experience at The PPC Summit - Copenhagen Edition.
"Attending the PPC Summit in Copenhagen was an incredible experience from start to finish. The event brought together some of the brightest minds in performance marketing, and every session offered something valuable - from practical Google Ads tips you can apply immediately to bigger-picture insights about AI, automation, and how our industry is evolving. If you're serious about performance marketing and want to stay ahead of the curve, the PPC Summit is absolutely worth attending."
Join the brightest PPC minds in Lisbon.
Only 250 tickets are available for this exclusive event in Lisbon. Seats are limited to maintain an intimate atmosphere and maximize networking value.
🔥 Earliest & Early bird tickets gone in less than a week!
33 regular tickets left before the next price jump.
Earliest bird
50 tickets
- Access to 2 full days
- Talks & workshops
- From 9:30 to 17:00
- Lunch & drinks included
- Networking afterwards
Sold out in 48 hours!
Early bird
50 tickets
- Access to 2 full days
- Talks & workshops
- From 9:30 to 17:00
- Lunch & drinks included
- Networking afterwards
Sold out in less than a week!
Regular
125 tickets
- Access to 2 full days
- Talks & workshops
- From 9:30 to 17:00
- Lunch & drinks included
- Networking afterwards
Current tier: 125 seats only
Last chance
25 tickets
- Access to 2 full days
- Talks & workshops
- From 9:30 to 17:00
- Lunch & drinks included
- Networking afterwards
Last opportunity
"Hands down the best PPC event I've attended"
Kourosh Sadri
See you in sunny Lisbon
Two transformative days in one of Europe's most inspiring creative hubs.
📍 Location: LX Factory, Lisbon
A historic industrial complex turned creative playground. Think exposed brick, art-covered walls, rooftop bars, and endless inspiration, which is the perfect backdrop for PPC's most forward-thinking event.
🗓️ When: 24–25 September 2026
Two days packed with strategy, creativity, and community: plus optional weekend hangouts across the city for The PPC Hub members (more on this later).
☀️ Why Lisbon?
- •300+ days of sunshine: learning feels better under blue skies.
- •Direct flights from nearly every major European city.
- •Where historic charm meets a buzzing startup scene.
- •Street art, coffee, rooftops, ocean air: Lisbon sparks ideas.
