The PPC Summit:Copenhagen Edition
An intimate, value-packed day of actionable insights from industry leaders
Why attend
The PPC Summit brings together the brightest minds in Google Ads for a day of highly actionable content, genuine networking, and collaborative learning.
Actionable insights
No fluff or sales pitches, just real strategies and tactics you can implement immediately.
Industry leaders
Learn from the brightest minds in Google Ads sharing their expertise and knowledge.
Networking opportunities
Connect with speakers and fellow attendees in a collaborative setting with 200 participants.
Practical takeaways
Gain practical insights on maximizing client value and evolving your service offerings.
About the event
Event details
- Date:Friday, September 19, 2025
- Time:08:45 - 17:00
- Location:Charlottehaven, Hjørringgade 12C, 2100 København Ø, Denmark
- Included:Breakfast, lunch & networking drinks
What to expect
The PPC Summit brings together the brightest minds in Google Ads for a day of highly actionable content. There will be no fluff or sales pitches, just real strategies and tactics you can implement immediately.
As our first PPC conference, brought to you by PPC Mastery and ProfitMetrics.io, we've designed an experience prioritizing quality over quantity.
With 200 attendees, you'll have genuine opportunities to connect with speakers and fellow attendees in this exclusive collaborative setting.
Featured speakers & topics
Event schedule
Opening doors + breakfast
Welcome, opening remarks & warm-up
Introduction to the day's theme and structure. Setting the tone for an inspiring and educational event.
Google Ads Tunnel Vision is killing your results (and what to do about it)
Speaker: Miles McNair
Automation and AI are taking away control. Google now controls what your ads look like, when and where they show, and even how much you pay for a click. So in today's automated world, what you do inside of Google Ads is only 30% of your results. The other 70% is generated by external factors like your offers, landing pages, and unit economics. But most PPC Experts are stuck in what we call the 'Google Ads Tunnel Vision Effect'. In this session, Miles shows you how to drive the best possible results by removing your blinds and looking beyond Google Ads (proven with real case studies from PPC Mastery).
Building the agency of the future
Speaker: Niklas Buschner
From freelancer to near-bankruptcy to six-figure profit—Niklas shares the hard-won lessons from building a future-ready agency. Discover the unique mindset and operational framework that attracts founders and marketing executives burned by traditional agencies. A raw, honest blueprint for agency evolution in the AI era.
Short break
Toilet break, refreshments and a chance to recharge.
Optimizing for short and long-term profitability
Speaker: Frederik Boysen
Is your PPC strategy aligned with your business goals? Frederik outlines how to balance short-term cash flow with long-term value, using Google's own systems to your advantage. You'll learn when to optimize for immediate gains vs. lifetime value, and how to measure beyond surface-level metrics. A strategic framework for sustainable profitability.
Optimizing for real business results
Speaker: Michael de Boeck
Most advertisers stop at ROAS. Michael goes further—introducing contribution margin as the true north of performance. Learn how to calculate it, optimize towards it, and run experiments to measure the real business impact of your campaigns. This talk is packed with advanced yet practical advice for serious marketers.
Lunch break
Enjoy a delicious lunch and connect with fellow attendees.
How to build anything with the help of AI
Speaker: Alfred Simon
Discover how to build your own tools, create agents that use them, and deploy these systems in your Google Ads workflow. Alfred shares a 3-step framework and real-world examples—from building landing pages with Cursor to using agents that adapt pages based on campaign performance. A practical and inspiring session for anyone looking to level up their automation game.
How unconscious assumptions derail your Google Ads (and how to fix it)
Speaker: Gokce Yesilbas
Hidden biases often shape our targeting, campaign types, and search strategies—limiting performance without us realizing it. Gokce breaks down the most common pitfalls, from device-type targeting to over-reliance on branded search, and offers data-driven strategies to overcome them. A must-attend talk for advertisers ready to challenge assumptions and unlock smarter decision-making.
AI Max and the future of account structure
Speaker: Andrew Lolk
What is AI Max, and what does it mean for your campaigns? Andrew unpacks how this new feature affects search behavior, account structure, and your ability to show up in Google's AI Mode. With case-based examples and practical takes on control vs. automation, this talk explores how to prepare your accounts for what's next—without losing strategic oversight.
Short break
Toilet break, refreshments and a chance to recharge.
Advanced case studies
Three short presentations (15 minutes each). Selected PPC specialists sharing innovative strategies and measurable results. Participants vote for the best case.
Awards
Winner of previous case study pitches (based on real-time votes). Community awards: The Community Champion, The Transformation Trophy, The Innovation Pioneer.
Closing remarks & farewell
Recap of the day's key takeaways. Final chance to connect, exchange ideas, and say goodbye.
Tickets
Only 140 tickets are available to the public for this exclusive event with 200 total attendees. Seats are extremely limited to maintain an intimate atmosphere and maximize networking value.
Early Bird
40 tickets only!
- Full day access to all sessions
- Breakfast and lunch included
- Networking drinks
- Priority access to Q&A sessions
Regular
50 tickets
- Full day access to all sessions
- Breakfast and lunch included
- Networking drinks
- Access to Q&A sessions
Late Registration
50 tickets
- Full day access to all sessions
- Breakfast and lunch included
- Networking drinks
- Access to Q&A sessions
Event sold out
All tickets for The PPC Summit Copenhagen 2025 have been sold. Join our waitlist to be notified immediately if any spots become available due to cancellations.
All ticket revenue goes directly toward covering venue costs, speaker expenses, and catering to ensure the highest quality experience. Any (unexpected) profits will be used to make the 2nd edition of The PPC Summit even better!
Location
Venue information
The PPC Summit will be held at Charlottehaven, a modern conference venue in Copenhagen with excellent facilities and a central location.
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